Health insurance plans for individuals & employers in the Madison area | Physicians Plus

Buying Insurance


The point of everything we do is you.

Buying health insurance is one thing, but buying the best insurance policy for you, your family, or your employees can be a stressful process, especially when there are many options and factors to consider.

Physicians Plus offers a variety of health care plans to meet the needs of individuals, families, and employers in Madison and south central Wisconsin

Access the federal Health Insurance Marketplace for Wisconsin.
Individual & Family Plans: Learn more about our plans for you.

Medicare Supplement: Contact our sales department for information on our Medicare Supplement plan.

Insurance for Your Employees: View our group plans, contact our Sales department at (608) 282-8940 or contact your agent.

Choose a Physicians Plus plan and you get access to our provider network including over 4,900 caring providers in 21 south central Wisconsin counties.

Primary and Specialty Care at UnityPoint Health – Meriter and UW clinics.

We are proud to be affiliated with independent doctors and clinics like Associated Physicians, Wildwood Clinic, Access Community Health Centers, Madison Women's Health, Wingra Family Medical Center, and Melius, Schurr & Cardwell.

Two Madison Urgent Care Centers, UW Health Union Corners & West Towne

UW Hospital and Clinics and UnityPoint Health – Meriter Hospital and many regional hospitals throughout south central Wisconsin.

MyChart, our secure, online health plan management tool where you can view your health plan benefits, claims and authorizations.

Wellness programs that deliver annual rewards up to $100 per member 18 and over for joining a health or fitness club, signing up for a CSA share, taking healthy living classes or participating in another activities on WellPlus wellness program.

Mobile Apps including RxManager, which rovides Physicians Plus members secure mobile access to their current prescriptions, prescription drug history, the ability to research cost-saving comparisons for generic and therapeutic drug substitutions and more.