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Buying Insurance

Insurance for individuals, families, and employersBetter Choices. Reassurance. And Rewards for a Healthier Lifestyle.
Buying health insurance is one thing, but buying the best health insurance for you, your family, or your employees can be a stressful process, especially when there are so many options and so many factors to consider.

Physicians Plus offers a variety of health care plans to meet the needs of individuals, families, and employers in Dane County and south central Wisconsin

Individual & Family Plans: Learn more about our plans for you. Contact our sales department for information on our Medicare Supplement plan.

Insurance for Your Employees: View our group plans, contact our Sales department at (608) 282-8940, submit an inquiry via email, or contact your agent.




Choose a Physicians Plus Plan & You'll Get Access to:

More Physicians & More Clinics – The Broadest Provider Network Around
Our provider network includes over 3,000 caring providers in 20 counties.

More Choices for Accessing Primary and Specialty Care
Meriter Medical Clinics and UW clinics, and specialty heart and vascular care at Meriter Wisconsin Heart.

We are proud to be affiliated with independent doctors and clinics like Associated Physicians, Wildwood Clinic, Access Community Health Centers, Madison Women's Health, Wingra Family Medical Center, and Melius, Schurr & Cardwell.

No written referrals are required to visit most specialists.

Two Madison Urgent Care Centers, UW Health East Towne & West Towne

24 Network Hospitals in South Central Wisconsin, including Meriter and UW Hospital in Madison.

GO-TO, our confidential and secure online health plan management tool where you can change your doctor, print new ID cards, check claims and use our personal health coach to create your own wellness plan, GO-TO Healthy Choices

Wellness programs that deliver annual rewards up to $200 per family for joining a health or fitness club, signing up for a CSA share, taking healthy living classes and more.