About Us

Better Choices from Healthcare Professionals

Physicians Plus Insurance is a nationally recognized managed care organization focused on providing high-quality, innovative products and services that help improve the health of our members and the community. Founded in 1986, Physicians Plus provides health insurance to about 65,000 members in south central Wisconsin and proudly partners with dozens of local non-profit organizations that serve our community. Physicians Plus maintains Commendable Accreditation Status from the National Committee for Quality Assurance (NCQA) in recognition of meeting rigorous standards for consumer protection and quality improvement in the delivery of our health plan services.

A progressive health insurer with an organizational commitment to preventive health and wellness, Physicians Plus has been recognized as one of America’s healthiest companies by the Wellness Council of America. The Wellness Council of America awarded Physicians Plus with multiple Well Workplace Gold Awards.



Our Mission: In partnership with our local, community-based providers, we advance a tradition of delivering excellent products, services and quality care to those who depend upon us.

Values and Beliefs: At Physicians Plus our corporate culture, ethical standards and commitment to everyone we come into contact with is based on our values and beliefs:

People We believe that the highest-quality people produce the highest-quality results. We are committed to hiring, training and encouraging a workforce committed to performance excellence and superior service, every time.

Ethics We maintain the tradition of our founding provider owners of maintaining the highest standards of business ethics with our customers, partners and stakeholders.

Stewardship We recognize that the owners and stakeholders have made significant resource and emotional investments in the company and that it is management’s duty to effectively guide the company, use its assets wisely, lead it to reasonable growth and profit so that the enterprise remains healthy and viable to deliver services to its customers and the community at large long into the future.

Quality We believe in ensuring our products, services and processes are of the highest quality. We will continuously work to achieve improvements, which will result in superior products, service and performance.

Community We are committed as an organization to supporting the communities in which our customers, partners and stakeholders reside. As a corporation we make financial contributions to support community needs and encourage and appreciate our employees’ efforts to support these important causes.


Executive Leadership

Troy Caraway 
Troy Caraway
Chief Executive Officer 

Bill O'Brien
Bill O'Brien
Chief Financial Officer 

 

 

  

       

Madison Executive Leadership Team

Jim Thomson
Chief Operating Officer
 

Tom Luddy
VP & Chief  Sales & Marketing Officer

Roy Fredricksen
VP of Operations
 
Michael Lorhan
Interim VP of Finance
 
Dr. Jason Yelk
Medical Director
 

Shelly Rufer-Edseth
Director of Employee Excellence

Tim Jackson
Sr. Director, Systems & Analytics
 
 

For media inquiries, please contact:

Leah Huibregtse, Senior Marketing Strategist
(608) 516-2256