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What is GO Get Out?
GO! events give kids 12 and under a chance to win great rewards, for getting outside and being active. Held at fun Madison-area locales, the GO! Get Out events are based on active participation that gets kids moving. We'll give away a variety of cool prizes at each one, and kids are automatically entered to win by showing up and taking part.
Why Get Out?
Physicians Plus is a locally-owned health plan, and it's in our DNA to help our friends and neighbors. Encouraging local kids to lead active lifestyles is one of the most important ways we can fight childhood obesity, and we're proud to lead this effort.
- The prevalence of childhood overweight and obesity has more than tripled in the last 20 years, with now approximately 30% of children overweight and 15% obese.
- Overweight children with at least one overweight or obese parent are reported to have a 79% likelihood of overweight persisting into adulthood.
- And more than 30 medical conditions are associated with obesity, having a health care cost in the U.S. estimated to be $102.2 billion.
The Department of Health and Human Services recommends that children and adolescents participate in at least 60 minutes of moderate intensity physical activity most days of the week, preferably daily.

Sign up to receive GO! event e-notifications!
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